The core culture of our company

The core culture of our company is the summary and essence drawn from management ideas got from long time practice of entrepreneurs Geng Jianming and other career launcher. It is a business management concept which reflects the characteristics of our company and ensures the realization of our strategic goal for development. Every Rongsheng staffs shall study and understand the connotation of the core culture, regard the core value concept as individual one to reflect it in the daily work. At the same time, every staff shall also be a constructer of enterprise culture to give suggestions and opinions in different development phase.

□ Enterprise Tenets: create fortunes, cultivate intellect, serve the society and do contribution to the country.
□ Core value concept of Rongsheng: Look for Perfect ness.
1. Customers are the value embodiment of Rongsheng’s existence.
2. Intellects are the capital of Rongsheng
3. System of mutual benefits, resources sharing and mutual progress.
4. Endless development and exceeding.

Looking for perfect ness
Means continuously provide quality products and services to make our customers sense glory
Means continuously provide great value repayment to satisfy our share holders.
Means continuously provide development platform and welfare to make ours staffs proud.

1. Customers are the value embodiment of Rongsheng’s existence.

□ To explore the customers’ demands of not only the existing but also the potential is the responsibilities of every Rongsheng people. It is our permanent goal to provide services and products beyond the expectations of our customers.
□ Every staff represents Rongsheng When facing our clients
□ Our failure means a the loss of our customers
□ The quality of today which is regarded as life of our enterprise is the market of tomorrow.
□ We persist in the service principle of “what we do is better than what we speak”. Do what we promised to give a full satisfaction to our customers.

2. Intellects are the capital of Rongsheng

□ The staffs who work with one’s full heart to ensure the accomplishment of one’s work smoothly and efficiently are the greatest resources of our company.
□ We regard enterprise as a school whereas leader as a coach who cultivates and gives instructions to his subordinates to help them in growing and being mature. The staffs should be modest and have desires for progress.
□ We established platform for our intellect to full play their abilities as well as create a broad and harmonious sky. Being Lenient to one’s disadvantages and give consideration to one’s advantages
□ We make every staff work happily to realize one value, at the same time maximize the profits of enterprise.
□ Put every staff in his most suitable post and plan the career life with them.
□ Since every one is equal in self-esteem and in the chance for development, Rongsheng offers a relaxing, harmonious and good working atmospheres and advocate simple and sincere relationship among staffs.
□ Our efficient professional team is the specific embodiment of the intellects concept of Rongsheng. To cultivate a professional, passionate and creative team is an important duty for Rongsheng’s Sustainable development.
□ We advocate “looking for perfect”. Working is not only a way for improving our life but also a sense of accomplishment and happiness. Being perfect today will bring us a beautiful future.
□ Since study is a way of life. We should study every thing that will benefit development of our enterprise from every body and every thing we can.

3. System of mutual benefits, resources sharing and mutual progress.

□ Every one is equal inside Rongsheng whereas cooperative outside Rongsheng. Rongsheng is responsible for investors and takes interests of all parts into consideration to try to establish the“mutual benefits, resources sharing and mutual progress” system .
□ Sincerity, mutual benefits and progress are the business principles of Rongsheng
□ Encourage all forms of communications, advocate new knowledge and information sharing.
□ Make common development and progress among clients, share holders, employees and enterprises.
□ Against all forms of bureaucracy

4. Sustainable development and continuous exceeding.

□ In the process of our development, we should develop ourselves as well as exceed ourselves to be the pioneer in this field.
□ For the quality of our products, we look for something better whereas for our service, we look for something perfect.
□ Every staff should try to be perfect, better and successful without self- conceit and self-satisfaction.
□ We develop with the pace of time in management creation to set up the management concept and principles for enterprises and environment.
□ Since resources are of foundation for development. We try to distribute our human, fund and material resources in the most rational way and be shameful for waste of any forms.
□ Our spirit: Sincerity, Modesty, Conscientiousness, hard working, challenging and innovation.

Honesty Honestyis the basic requirement for running an enterprise as well as the basic requirement for being a man. Enterprise without honesty will lose its market whereas the cheating will finally lead to be deserted. Something we can turn to when we are in difficulties is honesty. We should do something beneficial to the society as well as being a person beneficial to others and a person responsible not only for the society but also for the enterprise, the clients and our partners as well.

Modesty Modesty helps one to go forward, whereas conceit makes one lag behind. Toleration can compensate for hot temper and being king to others instead of being conceited and aggressive.

Conscientiousness Conscientiousness is the premise for extreme breaking, for full playing one's potential ability and taking full advantages of something helpful. Only careful observation and conscientious analysis can make us know nature of anything. Carelessness is the source of any problems whereas conscientiousness is the foundation of success.

Hardworking Hardworking is the wing of wisdom. Condition and environment just like a boat whereas bitterness is like a vessel. No one can succeed without tasting bitterness. The refuse of bitterness which is storage for happiness will lead to closing of the door to happiness.

Challenging The development of our enterprises underwent a hard way for struggling. Only facing and challenging bravely can help us beat any difficulties on our way for growth. Except ourselves, there are no difficulties that can stop our Rongsheng people for development.

Innovation The source of competitiveness for an enterprise is innovation. The management and operation of an enterprise will be innovative. In accordance with environment, without innovation, we will be lag behind, be in a helpless position and vanish in the stale. Innovation brought us the past, the current and also will be the future. Being innovative, being unsatisfied and being challenging even to something successful in the past are the foundation for innovation. Looking for the higher, better and faster development is the motivation and source for innovation.